Free planning tool
Product video brief template
Turn an open-ended request for “a product video” into decisions a creative team can use. The builder keeps the focus on the viewer, the product moment and the evidence the film can show honestly.
This tool works entirely in your browser. Motionwisp does not receive or save what you type. Copy or download the finished draft when you are ready.
Build your product video brief
Fill only what you know. Unanswered sections stay as prompts in the preview, so the draft remains useful in a team conversation.
Nothing is sent or saved. Your answers stay in this browser tab.
Live brief preview
PRODUCT VIDEO BRIEF PRODUCT [Name the product and describe it in one plain sentence.] PRIMARY AUDIENCE [Name one primary audience and what they already know.] JOB TO DO [State the problem and the decision this video should help the viewer make.] ONE PRODUCT MOMENT [Describe one visible input, product action and outcome.] EVIDENCE, APPROVED CLAIMS & CAVEATS [List approved evidence or claims, plus caveats that must remain exact.] THREE HOOK HYPOTHESES [Draft three distinct opening premises: aspiration, deliverable and problem.] AVAILABLE ASSETS & ACCESS [List the build, recordings, design files and brand assets available.] APPROVALS & FEEDBACK OWNER [Name the feedback owner and anyone who must approve product, brand or claims.] CALL TO ACTION [Write one next action for the viewer.]
Before you send it
Ask one person from product, brand and any claims or compliance review to check the facts that belong to them. Resolve conflicting feedback in the brief rather than passing the conflict into production.
The hook lines are hypotheses, not predictions. Keep them distinct enough to test different ways into the same product story, then decide how success will be assessed before distribution begins.
What happens next
The builder does not submit your draft. If you want Motionwisp to review it, copy or download the text first, then open the separate pilot request form and share the relevant details there.
An initial Motionwisp pilot is scoped around one approved 15–30 second concept, three distinct opening hooks, three vertical 1080 × 1920 MP4s, and one consolidated revision within the approved script and storyboard. The product and source material are reviewed before scope is confirmed.
Plan the next decision
Next step
Ready to discuss the product moment?
Your draft stays here until you choose to share it. Use the separate request form to tell us about the product and the story it needs to carry.